Both AMD and NVIDIA inherently have a lot riding on the success of the crypto markets. Graphics processors are used for a large portion of the computing necessary to make cryptocurrency viable, discovering new currency and validating transactions to allow Bitcoin and others to maintain scalability and security. Even though graphics cards with chips on them from NVIDIA and AMD might be used primarily to mine for smaller currencies, in the end it usually falls back to payouts made in Bitcoin, thus the impact Bitcoin’s $10k price tag can have.